PNC Bank, EVERFI from Blackbaud to Provide Financial Education to Florida High School Students
Free curriculum aims to broaden access to financial education through classroom instruction and webinars, now available to all school districts statewide
MIAMI, Aug. 28, 2024 – PNC Bank and EVERFI® from Blackbaud® are teaming up to provide financial education to high school students in Florida. The free curriculum, available to all school districts across the state, is designed to teach essential financial skills and empower students and their families to make informed financial decisions beyond the classroom.
The comprehensive program features in-class learning modules to help students approach financial planning for life by covering a range of topics from banking basics and budgeting to credit and debt management. Supplemental webinars will equip parents to support their children’s financial education at home, and in select districts, classroom visits by PNC team members will further bring the lessons to life.
“By reaching students earlier in their financial journey, we’re preparing them to make real-life financial decisions that lead to a lifetime of financial wellness,” said Matt Evans, head of Out-of-Branch Sales and Service at PNC Bank. “Financial literacy at an early age is a critical building block for a stable financial future, and we’re pleased to join EVERFI in providing this valuable resource to Florida schools and students.”
This initiative aligns with Florida’s Dorothy L. Hukill Financial Literacy Act, signed into law by Gov. Ron DeSantis in March 2022. The legislation requires high school students to complete a half-credit financial literacy course to graduate, beginning in the 2023-2024 school year.
“When we invest in financial education for high school students, we’re not only shaping their future but also empowering them to manage their finances wisely in the present,” said Cressman Bronson, PNC regional president for Southeast Florida. “This initiative provides vital skills that contribute to their personal growth and strengthen the economic foundation of the communities we serve.”
The program launched as a pilot in April 2024 in Florida, with nearly 30 school districts and more than 5,000 students already participating in the initial weeks of availability. The curriculum is also available in Georgia and Ohio high schools.
“Financial education helps fill the gap between students understanding what they should do and having the confidence to do it,” said Ray Martinez, co-founder and president, EVERFI from Blackbaud. “Enabling students to feel prepared to make financial decisions is critical to developing financial capability and setting them on the path to financial wellness.”
PNC Bank, EVERFI to Provide Financial Education to Florida High School Students – Page 2
The student financial education program is one of multiple initiatives PNC Bank has developed with EVERFI to help address the gap in financial learning. In Ft. Lauderdale and 14 other markets across the country, PNC is working with community-based nonprofit organizations to deliver personal finance, home ownership and small business workshops designed to help underbanked and unbanked households take control of their financial future.
Additionally, PNC Bank has deployed 10 dedicated mobile branches, including one in Palm Beach and Broward counties, to serve low- to moderate-income neighborhoods where a traditional branch may not be available. These mobile branches provide free financial education sessions and resources, underscoring PNC’s broader mission to improve financial literacy and accessibility in the communities it serves.
Administrators and educators interested in accessing the EVERFI curriculum for their students can learn more here. For more information on PNC’s student banking solutions, visit http://www.pnc.com/everfi.
About EVERFI from Blackbaud
EVERFI® from Blackbaud® (NASDAQ: BLKB) is an international technology company driving social impact through education to address the most challenging issues affecting society ranging from financial wellness to mental health to workplace conduct and other critical topics. Founded in 2008, EVERFI’s Impact-as-a-Service™ solution and digital educational content have reached more than 45 million learners globally. In 2020, the company was recognized as one of the World’s Most Innovative Companies by Fast Company and was featured on Fortune Magazine’s Impact 20 List. The company was also named to the 2021 GSV EdTech 150, a list of the most transformative growth companies in digital learning. Blackbaud acquired EVERFI in December 2021. To learn more about EVERFI, please visit everfi.com or follow us on Facebook, Instagram, LinkedIn, or X/Twitter @EVERFI.
About PNC Bank
PNC Bank, N.A., is a member of The PNC Financial Services Group, Inc. (NYSE: PNC). PNC is one of the largest diversified financial services institutions in the United States, organized around its customers and communities for strong relationships and local delivery of retail and business banking including a full range of lending products; specialized services for corporations and government entities, including corporate banking, real estate finance and asset-based lending; wealth management and asset management. For information about PNC, visit www.pnc.com.
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