TALLAHASSEE, Fla. — Sachs Media today announced that the Girl Scouts Florida Association has
selected the agency to lead a comprehensive public relations and marketing campaign for its
upcoming “State of the Florida Girl” report. This partnership aligns Sachs Media’s expertise in
nonprofit communications with the Girl Scouts’ mission of empowering girls and creating a brighter
future for the next generation.
The “State of the Florida Girl” report, set to be released in December, will provide critical insights
into the issues affecting girls across Florida and will serve as an advocacy tool for key stakeholders.
“For many of our team members, Girl Scouts was an important part of our childhood, and we’re
tremendously honored to be entrusted with this important work, partnering with the Girl Scouts
Florida Association to amplify the voices of girls across the state,” said Michelle Ubben, President
and CEO of Sachs Media. “This project aligns perfectly with our passion for making a difference
through communications. We’re eager to bring our nonprofit expertise to help promote the findings
of the ‘State of the Florida Girl’ report and support the incredible work of the Girl Scouts.”
This project with the Girl Scouts Florida Association continues Sachs Media’s strong track record of
serving mission-driven organizations. The firm’s communications strategy will focus on raising
awareness for the “State of the Florida Girl” report through a mix of media outreach, digital
marketing, and grassroots engagement, with a targeted approach to engage policymakers,
community leaders, parents, and educators across Florida.
Chelsea Wilkerson, CEO of Girl Scouts of Tropical Florida, shared her excitement on the upcoming
initiative: “Working with Sachs Media has been a truly rewarding experience. Their commitment to
advancing our mission and their strategic expertise are exactly what we need to amplify our impact
across Florida. We’re excited to collaborate with them to inspire even more girls to lead with
courage, confidence, and character, while expanding our reach and engagement to new levels.”
The Girl Scouts Florida Association represents more than 40,000 girls and 20,000 adult members in
six Councils across the state. Sachs Media’s efforts will help ensure that the findings of the “State of
the Florida Girl” report resonate statewide and spark positive action on behalf of Florida’s girls.